2. Social Groups

There is many type of social/ cultural group in our society.

The groups can be depends on different kind of situation and settings.

It can be determine by gender, interest, ages, culture and etc.

E.g. for gender, can be classified into two groups, Male and Female.

The social/ cultural groups always been used for some
studies and research on certain purpose.

Example is like studying the point of view for latest technologies
among different age group.

Different peer group always have different idea and suggestion.

Why it is different?

In different age, people think different.

Different of experiences has affected the decision of peoples.

So, how about the media?

As we know that, different social/ cultural group has different way.

Let us see about some of the social/ cultural group in our daily life.

Firstly is the different age of peer group.

Young age groups of people use latest technologies of media.

They can follow the improvement of technologies well.

And they choose the media which can make their life much easier.

Their media use is related to the internets and webs.

Mostly, those social media like facebook, tweeter and etc
are used by this group.

And most of them are using the convenient of the internet
to search news and information.

For middle age group, some of them are able to follow
the changes of technologies.

So, their media use is different than the young age group.

They media they use are most likely to be able for them to use comfortably.

They might be get the news and information from some media like

newspaper, magazine, books and so on.

But still some of them are able to follow up and use the latest technologies.

Those media are much familiar for them.

As for the older age group.

They are hardly to follow the changes of technologies.

What media they can use is which of those they know how to use.

Mostly they are listening to radio, watch the newspaper and books,

using home telephone for communication and so on.

And then, there is Household group.

What media will a family household use?

There is many kind of media.

To communicate in distance, because there is different ages people
in a household group,

family member will use the common way which all of them are able to use.

So, telephone and mobile phone are used.

Internet way to communicate in distance is not suggested since

there are family member who do not know how to use it.

So, When the situation changed, the media use of different

social/ cultural group will change too.

10 Different MEDIA FORMS.

Books and Magazine

A collection of printed pages bound inside a cover (hard or soft) that you could place on a shelf in your library, or in a store. Inside stores different kinds of information depends on what the writer mean to write it.

Newspaper

A publication, usually issued daily or weekly, containing current news, editorials, feature articles, and usually advertising.

Television

The industry of producing and broadcasting television programs.

Poster

A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something. An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.

Billboards

Panel for the display of advertisements in public places, such as alongside highways or on the sides of buildings. The advertisement or message posted on such a panel. An introductory list of highlights from the program or text that follows, as in a broadcast or magazine.

Cinema

A movie theater. Shows the movies make by certain group of people. Movie can convey message to the audience.

World Wide Web

Is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia, and navigate between them via hyperlinks.

Photographs

An image, especially a positive print, recorded by a camera and reproduced on a photosensitive surface. Photographs help you to keep the precious moment or historical moment in time needed. And photograph can tell you the story with just the picture.

Radio

A broadcasting media by only broadcasting with sound. It mostly used to broadcast music and news.

Music

The art of arranging sounds in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and timbre. By listening music can be convey some emotion and feelings towards the audience.

References:
http://en.wikipedia.org/wiki/Social_group
http://www.thefreedictionary.com/
http://en.wikipedia.org/wiki/World_Wide_Web
http://gigaom.com/2011/04/22/what-is-a-book-the-definition-continues-to-blur/